Website refresh for a mobile marketing company

Cellcast, an all-in-one mobile marketing messaging platform, required a comprehensive website redesign to update its dated look and better showcase their new solutions.

They sought a modern, trustworthy, and friendly design, along with further development of their brand identity beyond just the logo, to fully express their personality online.

Client

Cellcast

Date

Nov 2023

Role

UX / UI Designer

Website

cellcast.com

Background_

Understanding Cellcast's audience

Cellcast needed to bring more life into their website and brand communication. Their last website updated had been in 2017, and it looked dated and very corporate.

Their logo had been updated and their brand colour changed from blue to purple - that would set them apart from their main competitors. They also required to expand their brand communication to appeal to younger business owners, but still show that they are the cheapest available.

Results_

Final design and development

The result for this project was 40+ pages that highlighted Cellcast's new products, features and great pricing. The use of a photography composition brings a humanised and relatable element while showcasing what the platform can accomplish.

The heavy use of white and white space gives the website a clean look, with pops of purple, dark navy and other colours that relates to each product.

The main challenge for this project was making sure that all the copy needed for SEO could be accommodated, while communicating well in aesthetically pleasing components.