App new look for a B2C personal & pet tracking company

Nuttag aimed to revamp their app, including a better user flow and incorporating new features into the existing application.

The update process would kick off with the iOS version and then move on to the Android version.

Client

nuttag

Date

Feb 2021

Role

UX / UI Designer

Website

nuttag.com.au

Background_

Understanding nuttag's needs

nuttag's app worked well but some features were difficult to find, which created an overflow of calls for their customer care team to deal with.

Moreover, the app was not able to keep up with the upgraded software, which meant that people were obligated to call in order to access some of the new features.

Results_

Final design and development

The result for this project was 10+ pages that highlighted use cases and all their plug and play solutions, for outdoor, indoor and underground.

The heavy use of white and white space gives the website a clean look, the shades of blue with the heading typeface (Ubuntu) gives it a modern vibe and the image compositions gives just enough information for the user to want more.

The main challenge for this project was making sure that all the copy needed for SEO could be accommodated, while communicating well in aesthetically pleasing components.